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In 2015, China's most complete map of needs did you read it?



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In 2015, China's most complete map of needs did you read it?

According to data released by the National Bureau of Statistics yesterday, China’s total retail sales of social consumer goods in 2015 exceeded 30 trillion yuan, second only to the United States, and became the world’s second largest consumer nation.

The contribution rate of consumption to the national economy exceeds 66% and it has become the largest driving force for economic growth. With such a strong spending power, where did the Chinese spend their money? Let's take a look at these data.

Eat, the Chinese's biggest expense

The consumption data collected by more than 5 billion UnionPay cards has drawn us a 2015 China consumption data map. In this picture, the cost of eating is still big. According to data from China UnionPay, the consumption of catering services has continued to grow since 2015. In the first 11 months, the cumulative amount of consumption has increased by 16.6% year-on-year. The average amount spent on each credit card was 434 yuan, which was lower than that in 2014.

Although the amount of single consumption has fallen, residents have gone out to eat more often, and their habits have changed. In 2015, residents were more willing to choose to go out for dinner on weekends. In the first 11 months alone, they spent 73.9 billion.

Play, residents demand for tourism

In addition to eating, another big expense is playing. In 2015, people spent a lot of money on travel. Taking the “11” Golden Week last year as an example, more than 750 million people traveled and the scale exceeded the “Spring Festival” for the first time.

Big data shows that residents have strong tourism demand. In 2015, the consumption of cards for major holiday travel bookings increased rapidly. In the Spring Festival, “May 1st” and “11th”, the growth rate of tourism consumption exceeded 40%. In addition, weekend trips, self-driving tours, and parent-child visits become “love” favorites.

Pets, logistics, car ownership... Spending money to “buy services” into new highlights of consumption

What are the fastest-growing industries in China's consumption data chart for 2015?

Through data analysis, it is found that industries with large increases have a commonality—mostly from the service industry, which means that in 2015, we will use more money to “buy services.”

Data shows that the biggest increase is in the pet industry, including pet stores and veterinarians. In the first 11 months of 2015, credit card spending on pets reached 5.68 billion yuan, a year-on-year increase of 260.2%.

In 2015, there is still an expense that can not be discounted, that is, car maintenance. In the first 11 months, the amount of credit card spending by the auto parts industry was 56.73 billion yuan, up 172.8% year-on-year. Compared with car repairs, only 2.22% of the money was spent on buying cars. It can thus be seen that after the car has entered the family on a large scale, the needs of residents have begun to shift from buying cars to keeping cars.

In addition to keeping cars, people spend a lot of money on the road. In the first 11 months of 2015, the land transportation industry consumed 69.12 billion yuan, an increase of 121.4% year-on-year. The convenient transportation network makes it easier to travel.

Recording albums, making rings... “Cultural Experience” inspiring new consumer hot spots

At the same time of “buying service”, have you experienced such a kind of consumption in your life: recording a personal album, painting a painting, and designing a wedding ring? Now, these cultural elements are on our side and become new hot spots for stimulating domestic demand.

In Tianjin, an entrepreneurial street area with the theme of arts and crafts culture, there are 27 culturally rich creative shops in a 5,500 square meter double-spaced space. Unlike other places of consumption, what is consumed here is a cultural experience.

In a store where music is recorded, citizens can spend only 30 yuan to enter a professional recording studio and record a music record of their own. The record can also be printed with its own exclusive photo so that ordinary people can pass it on. Star addiction.

In addition to enjoying music, DIY makes pottery, oil paintings, and even leather goods can be tailored and designed. Each workshop has its own cultural orientation. The two young people in the picture above are together to design a memorial ring for the seventh anniversary of their love.

Not just experiential consumption, in the past 2015, cultural consumption has become a bright spot. Accompanied by a large number of domestic blockbusters have been hot, the movie box office for the first time exceeded 40 billion yuan mark.

Despite this, there is still a big gap between the actual scale and potential scale of cultural consumption in China. According to statistics, the potential size of China’s cultural consumption is 4.7 trillion yuan, and actual consumption is only about 1 trillion yuan. The trillion-level cultural consumption gap provides a huge space for imagination for the cultural industry.

Over 4 trillion online retail sales ranked first in the world

In this 30 trillion consumption, how much is the contribution of online shopping? In 2015, China's online retail sales totaled 4 trillion yuan, ranking first in the world, accounting for about 13% of total consumption. In other words, 1.3 yuan is spent on the Internet for every 10 yuan spent. So, what are the characteristics of spending money online?

Sports and fitness goods sales doubled. Boys like basketball and other "big balls," while uncles like table tennis badminton and other "balls." The women's preference for sports is a 35-year-old watershed. Before that, they loved swimming and later changed to dance.

Interestingly, health-related products can be affected by public health events and exhibit "anxiety consumption." For example, when the smog has a red warning, air purifiers and masks will soon have a sales peak.

In smart homes, sweeping robots are selling the hottest; perhaps due to the weather, Shandong, Liaoning and Beijing have special needs for window cleaning robots.

Consumers’ individual needs are even more prominent. “Secondary yuan” products related to animation and so on are popular among young people aged 19 to 22, and a quarter of orders come from this group.

The combination of personality and tradition is also increasing. In the home field, the traditional “Chinese style” has re-emerged; the sales of handicrafts represented by Suzhou embroidery and hand-made folding fans have reached the level of one million. Young people under the age of 28 are mainstream users of cheongsam.

Youthfulness is another feature of online consumption. Not only does the proportion of young people's consumption increase, but the consumption concept of middle-aged and older people is also younger. Perfume, color hair, dance clothes, etc., have become increasingly popular among older groups. 50 to 70-year-old consumers spend 70 million a year to buy perfume.

2016 will focus on promoting e-commerce into rural areas, communities, and small and medium-sized cities

The "Social Blue Book: Analysis and Forecast of China's Social Situation in 2016" released by the Chinese Academy of Social Sciences recently pointed out that the residents' consumption characteristics are changing in the direction of personalization and diversification.
Minister of Commerce Gao Hucheng stated that in 2016 China will accelerate the reform of supply-side structure, increase effective supply, and satisfy individualized and diversified consumer demands.
Gao Hucheng said that according to incomplete statistics, the number of people whose income exceeds 50,000 U.S. dollars has exceeded 100 million, and the increase in income of the common people has also led to a growth in consumption. However, compared to strong consumer demand, the products and services we provide cannot effectively meet everyone's needs.
In 2016, China will promote supply-side structural reforms in terms of developing modern circulation, improving the market system, reducing circulation costs, and improving the consumer environment, and improve the effective supply capacity. Promote e-commerce into the countryside, into the community, and into small and medium-sized cities, while accelerating the integration of online and offline development.