According to data released by the National Bureau of Statistics yesterday, the total retail sales of consumer goods in China in 2015 exceeded 30 trillion yuan, second only to the United States, and became the second largest consumer country in the world.

The contribution rate of consumption to the national economy exceeds 66%, becoming the first major driving force for economic growth. With such a strong spending power, where do Chinese people spend their money? Let's take a look at these data.

Eating, the largest expenditure of the Chinese people is

the consumption data compiled by more than 5 billion UnionPay cards, which has drawn us a 2015 China consumption data chart. On this picture, the cost of eating is still big. Data from China UnionPay shows that catering consumption has continued to increase since 2015. In the first 11 months, the amount of consumption has increased by 16.6% year-on-year. The average amount spent per swipe card is 434 yuan, a decrease from 2014.

Although the amount of single consumption has decreased, residents have eaten out more times and their habits have changed. In 2015, residents were more willing to eat out on weekends, spending 73.9 billion in the first 11 months alone. In addition to eating

, residents have a strong demand for tourism

. Another big overhead is playing. In 2015, people spent a lot of money on travel. Take last year's "Eleventh" Golden Week as an example, with more than 750 million trips, the scale exceeded the "Spring Festival" for the first time.

Big data shows that tourism demand for residents is strong. Consumption for travel ticket sales for major holidays increased rapidly in 2015. Among the Spring Festival, "May 1st" and "11th", the amount of travel consumption increased by more than 40%. In addition, weekend tours, self-driving tours, and parent-child tours have become the favorite of "donkey friends".

Pets, logistics, car ownership ... Spending money on "buying services" becomes a new bright spot

in consumption. In the 2015 Chinese consumption data chart, what are the fastest growing industries that spend money?

Through data analysis, it is found that industries with large gains have one thing in common-most of them come from the service industry, which means that in 2015, everyone "buy services" with more money.

Data show that the biggest gains are in the pet industry, including pet stores and veterinarians. In the first 11 months of 2015, the consumption of credit cards for pets reached 5.68 billion yuan, a year-on-year increase of 260.2%.

In 2015, there is another expense that cannot be underestimated, and that is car maintenance. In the first 11 months, the amount of credit card consumption in the auto parts industry was 56.73 billion yuan, a year-on-year increase of 172.8%. Compared with car repairs, the money spent on car purchases increased by only 2.22%. This shows that after the car entered the family, the demand of residents began to shift from buying a car to maintaining a car.

In addition to car maintenance, people spend a lot of money on the road. In the first 11 months of 2015, the consumption of the land transportation industry was 69.12 billion yuan, a year-on-year increase of 121.4%. Convenient transportation networks make travel easier.

Recording records, making rings ... While the "cultural experience" stimulates a new consumer hot spot

"buying services", have you ever experienced such a consumption in your life: record a personal record, draw an oil painting, and design your own Wedding ring? These cultural elements are now around us and become new hotspots to stimulate domestic demand.

In Tianjin, an entrepreneurial district with a theme of handmade art and culture, there are 27 creative shops with strong cultural atmosphere in a double-floor space of 5,500 square meters. Unlike other places of consumption, what is consumed here is a cultural experience.

In a shop that operates music recording, citizens only need to pay 30 yuan to enter a professional recording studio to record a music record of their own. The record can also have their own photos printed on it, allowing ordinary people to pass by. Star addiction.

In addition to enjoying music, DIY makes pottery and oil paintings, and even leather goods can be designed and cut by yourself. Each workshop has its own cultural identity. The two young people in the picture above are designing a commemorative ring for the 7th anniversary of love together.

Not just experiential consumption. In 2015, cultural consumption has become a highlight. With the popularity of many domestic blockbusters, the box office for the first time exceeded 40 billion yuan.

Nevertheless, there is still a big gap between the actual scale and the potential scale of cultural consumption in China. Data show that the potential scale of cultural consumption in China is 4.7 trillion yuan, and actual consumption is only about 1 trillion yuan. The trillion-level cultural consumption gap has provided a huge imagination for the cultural industry.

Online retail sales exceed 4 trillion, ranking first in the world

Of the 30 trillion yuan of consumption, how much is the contribution of online shopping? In 2015, China's total online retail reached 4 trillion yuan, ranking first in the world, accounting for about 13% of total consumption. In other words, for every 10 yuan spent, 1.3 yuan is spent online. So, what are the characteristics of spending money online?

Sales of sports and fitness products doubled. Little boys like "big balls" such as basketball and football, while uncles like "small balls" like table tennis and badminton. Women's sports preferences are based on the 35-year-old watershed. Before, she loved swimming and then turned to dance.

Interestingly, health-related products are affected by public health events and present the characteristics of “anxious consumption”. For example, when the red warning of smog appears, air purifiers and masks will also have a sales peak immediately.

In smart homes, sweeping robots are selling the most; perhaps due to the weather, Shandong, Liaoning and Beijing have special needs for window cleaning robots.

Consumers' individual needs are more prominent. "Secondary" products related to animation and other products are very popular among young people aged 19 to 22, and a quarter of orders come from this group.

The combination of personality and tradition is also increasing. In the field of home furnishings, the traditional "Chinese style" is re-popular; the sales of handicrafts represented by Soviet embroidery and handmade folding fans have reached one million, and young people under 28 are mainstream users of cheongsam.

Rejuvenation is another feature of online consumption. Not only has the proportion of young people's consumption increased, but the consumption concept of middle-aged and elderly people is also younger. Perfume, colored hair, dance clothes, etc., are gradually popular among the older groups. Consumers between the ages of 50 and 70 spent 70 million a year on perfume.

In 2016,

the "Social Blue Book: Analysis and Forecast of China's Social Situation 2016" recently released by the Chinese Academy of Social Sciences to promote e-commerce in rural, community, and small and medium-sized cities will focus on the transformation of residents' consumption characteristics towards personalized and diverse .
Minister of Commerce Gao Hucheng said that in 2016 China will accelerate the reform of the supply-side structure, improve effective supply, and meet personalized and diversified consumer demand.
Gao Hucheng said that according to incomplete statistics, the number of people with incomes in excess of US $ 50,000 in China has exceeded 100 million, and the increase in the income of ordinary people has also driven consumption growth. However, compared with strong consumer demand, the products and services we provide cannot effectively meet everyone's needs.
In 2016, China will push forward supply-side structural reforms in terms of developing modern circulation, improving the market system, reducing circulation costs, and improving the consumption environment to improve effective supply capacity. Promote e-commerce into rural areas, communities, small and medium-sized cities, and accelerate online and offline integration and development.